Oregon Coast AI

Strategic Schema Audit Checklist

Client: [Client Name]

Website: [domain.com]

Date: [Current Date]

This audit is designed to thoroughly evaluate how your website communicates with today’s AI-powered search engines. By identifying specific opportunities and gaps, we’ll provide you with a clear roadmap to increase your visibility, boost click-through rates, and drive more qualified traffic to your business. In the AI era, schema is your foundation for digital visibility.

1. Core Schema Foundation Assessment

Organization & Brand

✓ Organization schema on homepage
✓ Correct legal business name
✓ Properly formatted logo URL
✓ Accurate business type ID
✓ Social profiles included
✓ Consistent contact information

Website Structure

✓ Website schema linked to Organization
✓ Site navigation structure defined
✓ Search functionality marked up
✓ Breadcrumb schema for key sections

Local Business (if applicable)

✓ Properly formatted physical address
✓ Geo-coordinates included
✓ Complete & current business hours
✓ Clearly defined service areas
✓ Correct international phone format
✓ Price range indicator present

Core Schema Relationship:

🏢 Organization
→
🌐 Website
→
📍 Local (Optional)

IMPACT: Lays the groundwork for establishing your business as a recognized entity online—enabling knowledge panels, enhanced brand presence, and improved local/regional visibility.

2. Page-Specific Schema Evaluation

🛍️Product Pages

✓ Individual products marked up
✓ Current prices & currency
✓ Accurate availability status
✓ Valid product image URLs
✓ SKU/MPN/GTIN values included
✓ Nested brand information
✓ Accurate aggregate ratings

🛠️Service Pages

✓ Service schema for core offerings
✓ Service area & provider info
✓ Pricing (where applicable)
✓ Benefits & features marked up

📰Content & Blog Articles

✓ Article/BlogPosting schema
✓ Complete author information
✓ ISO format pub/mod dates
✓ Article images marked up
✓ Categories/keywords included

❓FAQ & Support Content

✓ FAQ schema for Q&A content
✓ Questions match page content
✓ Complete & accurate answers
✓ Proper nesting in parent schema

IMPACT: Enables rich snippets and enhanced listings, helping your content stand out in search results and drive 2–3x higher click rates than standard listings.

3. Technical Implementation Quality

Implementation Format

✓ JSON-LD format used (Google preferred)
✓ Schema placed in document ``
✓ No conflicting/duplicate schema
✓ Proper nesting of related types

Validation & Error Checking

✓ Passes Google Rich Results Test
✓ Schema.org Validator shows no syntax issues
✓ No deprecated schema properties
✓ All required fields present

Data Accuracy & Alignment

✓ Schema data matches visible content
✓ All schema URLs valid & accessible
✓ ISO 8601 date formats
✓ Correct numeric value formatting
✓ No "invisible" schema content

Schema Validation Flow:

📄 JSON-LD Code
➡️
🧪 Google Test
➡️
⚙️ Schema.org Validator
➡️
✅ Valid & Accurate

IMPACT: Ensures search engines can accurately interpret your data, maximizing eligibility for enhanced results and preventing penalties or missed opportunities.

4. Business-Specific Strategic Schema

🛒For E-commerce Sites

✓ Product schema with complete offers
✓ Delivery & availability info
✓ Review & aggregate rating schema
✓ Structured product variants
✓ Consistent price/currency format

📍For Local Businesses

✓ LocalBusiness schema with NAP
✓ Service area markup
✓ Special hours (holidays/events)
✓ Menu/offering schema
✓ Reservation/booking actions

📚For Content Publishers

✓ Article/NewsArticle with attribution
✓ Video & Podcast schema
✓ Citation & reference markup

💼For Service Providers

✓ Service schema with detailed offerings
✓ Credentials & team expertise
✓ Service area & availability
✓ Booking/appointment actions

IMPACT: Customizes your schema strategy to your business model, unlocking industry-specific rich results that directly influence conversion rates and online authority.

5. Rich Results & Performance Analysis

Current Rich Result Status

✓ Identify pages generating rich results
✓ Document current rich result types
✓ Capture screenshots of rich results
✓ Compare to industry benchmarks

GSC Verification

✓ Review "Enhancements" reports
✓ Document/categorize errors/warnings
✓ Verify mobile compatibility
✓ Check indexing of enhanced pages

Performance Baseline

✓ Establish CTR baseline for key pages
✓ Set up tracking for schema metrics
✓ Monitor rich result impressions
✓ Document voice search opportunities

Performance Feedback Loop:

📈 GSC Data
➡️
📊 CTR Analysis
➡️
🎯 Identify Opportunities
➡️
🔄 Refine Schema

IMPACT: Provides clear metrics to measure ROI from schema and uncovers immediate opportunities for visibility, traffic, and conversion gains.

Let Oregon Coast AI Turn Your Audit Into Results

This checklist reveals the critical steps to ensure your website is speaking the language of AI-driven search. But identifying gaps is only the beginning—the real value is in execution.

Strategic Schema Implementation

We design and deploy robust, future-proof schema tailored to your business model and growth goals.

Technical Precision

Every line of code is validated, clean, and 100% compliant with the latest search engine standards.

Measurable ROI

We track pre- and post-implementation results, so you see real-world improvements—not just technical changes.

Ongoing Optimization

Search and AI evolve fast. We keep your website ahead of the curve, adapting your schema to maximize ongoing visibility and conversions.

Don’t let competitors outpace you.

Schedule Your Personalized Schema Strategy Session